417: Author chat: “Binge Marketing” with Carlijn Postma

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.    Join us and check out her book here: https://amzn.to/3DwA0o2 --- Send in a voice message: https://anchor.fm/ctrappe/message