#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek

<p>Today’s episode is a treat for anyone who is either a pet lover or a pet parent, as well as retail loyalty professionals.</p> <p>Our guest is <a href="https://www.linkedin.com/in/bradleybreuer/" target="_blank" rel="noopener noreferer">Bradley Breuer</a>, Vice President of Loyalty and Personalised Marketing at <a href="https://careers.petsmart.com/" target="_blank" rel="noopener noreferer">PetSmart</a> in the United States.</p> <p>This year, PetSmart&#39;s “<a href="https://www.petsmart.com/treats-rewards.html" target="_blank" rel="noopener noreferer">Treats</a>” program has reached the incredible milestone of 60 million members!</p> <p>Bradley shares some compelling insights on member penetration of sales, as well as some of the key principles of their success that has led the PetSmart Treats program to become one of America’s Best Loyalty Programs as ranked by Newsweek.</p> <p><br></p> <p><strong> Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/bradleybreuer/" target="_blank" rel="noopener noreferer">Bradley Breuer, Vice President of Loyalty and Personalised Marketing</a></p> <p>2) <a href="https://careers.petsmart.com/" target="_blank" rel="noopener noreferer">PetSmart</a></p> <p>3) <a href="https://www.petsmart.com/treats-rewards.html" target="_blank" rel="noopener noreferer">PetSmart&#39;s “Treats” program</a></p> <p>4) <a href="https://www.newsweek.com/rankings/americas-best-loyalty-programs-2023" target="_blank" rel="noopener noreferer">America’s Best Loyalty Programs 2023 by Newsweek</a></p>