#406: The Methods and Importance Of Measuring The Value of Loyalty Marketing Investment ( Short Summary Show)

<p>Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she was joined by<a href="https://www.linkedin.com/in/brad-macdonald-ba66014/" target="_blank" rel="noopener noreferer"> Brad Macdonald</a>, <a href="https://www.epsilon.com/us" target="_blank" rel="noopener noreferer">Epsilon’s</a> Vice President of Loyalty Strategy from May 2022, where Brad talks about the methods and importance of measuring the Value of Loyalty Marketing Investment.</p> <p>Brad describes the methods that Epsilon use to measure and predict loyalty strategy performance and most importantly, ROI.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer">Tom Peace</a>.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><br></p> <p>1) <a href="https://www.linkedin.com/in/brad-macdonald-ba66014/" target="_blank">Brad Macdonald</a></p> <p>2) <a href="https://www.epsilon.com/us" target="_blank">Epsilon</a></p> <p>3) <a href="https://letstalkloyalty.com/227/" target="_blank">#227: Measuring the Value of Loyalty Marketing Investment with Epsilon</a></p>