404: How Scooter Braun Learned to Reclaim Himself

<p><span style="font-weight: 400;">Scooter Braun is the music-business mind behind the world’s biggest music stars like Justin Bieber, Ariana Grande, and Demi Lovato. Now he’s opening up about his entrepreneurial journey and how he’s reclaimed himself. </span></p> <p> </p> <p><span style="font-weight: 400;">Scooter's music career started as a party promoter in Atlanta. After dropping out of college, he worked at So So Def Recordings and eventually started SB Projects. He gave himself 12 months to make it, and that year discovered a 13-year-old Canadian artist named Justin Bieber. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Nathan and Scooter discuss:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">His decision to leave So So Def because of the power of social media</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Justin Bieber has made him a better man</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Asher Roth’s “I Love College” saved his company from going under </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Producing Justin Bieber’s</span> <em><span style="font-weight: 400;">My World EP</span></em> <span style="font-weight: 400;">through friendships and favors</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why he works with trustworthy people over great people</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why identifying talent like falling in love </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to deal with people disappointing you as a leader</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How a week at The Hoffman Process changed his life</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What Jeff