403: Princess Diana’s Former Trainer Talks Productizing Skills and Starting Body Fit Training

<p><span style="font-weight: 400;">In a saturated and notoriously competitive industry, Cameron Falloon used his fitness training experience with celebrities and pro sports teams to start Body Fit Training. BFT's program uses the same fitness strategies Cameron used to train Princess Diana and athletes. Instead of “get fit quick” schemes, BFT uses science, technology, and community to drive positive outcomes at all fitness levels. </span></p> <p> </p> <p><span style="font-weight: 400;">Within 5 years, BFT became one of Australia's largest franchises. It was recently acquired for $44M by Xponential Fitness, which is bringing Cameron's fitness philosophies worldwide.  </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Nathan and Cameron discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">His decision to leave professional sports and start his own business</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The difference between sports training and the commercial fitness industry </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why it took 2 years to build a proven model for BFT</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">3 areas of focus that differentiate BFT against the competition </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How his former AFL players accidentally became the first BFT franchise owners</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Selling to publicly-traded Xponential Fitness in 4 weeks</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Advice on productizing your skills </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And more franchise and fitness business advice…</span></li> </ul> <p> </p> <p><span style="font-weight: 400;"> </span></p