#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy

<p>Today’s episode features industry insights from <a href="https://www.giantfood.com/" target="_blank" rel="noopener noreferer">Giant Food</a>, the #3 grocery chain in the United States.</p> <p>Our guest is <a href="https://www.linkedin.com/in/rjdraude/" target="_blank" rel="noopener noreferer">Ryan Draude</a>, who is leading Giant Food’s loyalty approach with a unique perspective!</p> <p>Ryan believes that loyalty leaders have a unique opportunity to create *rituals* that become meaningful moments in their member’s lives, and he is passionate about making sure we create *tangible value* in a way that matters now more than ever to shoppers. </p> <p>Listen to hear Ryan’s willingness to be courageous with his work, and especially how he said how success often comes from deciding to simply &quot;shut up and listen&quot;.</p> <p>Enjoy this masterclass in loyalty with Ryan Draude, Head of Loyalty at Giant Food.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/rjdraude/" target="_blank" rel="noopener noreferer">Ryan Draude</a></p> <p>2) <a href="https://www.giantfood.com/" target="_blank" rel="noopener noreferer">Giant Food</a></p>