#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks

<p>Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.</p> <p>Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account.</p> <p>Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more...</p> <p><strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Sponsors:</strong></p> <p class="p1">Join the Modern Wisdom Community to connect with me & other listeners - <a href= "https://modernwisdom.locals.com/">https://modernwisdom.locals.com/</a></p> <p class="p1">Get a $5 discount on Magic Spoon’s amazing cereal at <a href="https://magicspoon.com/modernwisdom"><span class= "s1">https://magicspoon.com/modernwisdom</span></a> (use code MODERNWISDOM)</p> <p class="p1">Get over 37% discount on all products site-wide from MyProtein at <a href="https://bit.ly/proteinwisdom"><span class= "s1">https://bit.ly/proteinwisdom</span></a> (use code: MODERNWISDOM)</p> <p class="p1"><strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Extra Stuff:</strong></p> <p>Buy Transport For Humans - <a href= "https://amzn.to/3oCzzSl">https://amzn.to/3oCzzSl</a> </p> <p>Follow Rory on Twitter - <a href= "https://twitter.com/rorysutherland">https://twitter.com/rorysutherland</a> </p> <p><a href="https://chriswillx.com/books/" target="_blank" rel= "noopener">Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/</a></p> <p