40: The Marlboro Woman

<p>Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women, and its journey from the lips of debutantes to the hands of cowboys takes us from first-wave feminism to the frontier of advertising. PLUS: Did Lucky Strike make the color green cool? And how did Marlboro find ways to market cigarettes despite increased regulations? We cover it all in BTYB Uncut.</p><p>Sign up for our newsletter: <a href="http://newsletter.businessinsider.com/join/brought-to-you-by" target="_blank">http://newsletter.businessinsider.com/join/brought-to-you-by</a></p>