#40 Future-Proofing Science Communication (with Stephan van Duin)

<p>How can we future proof our science communication? And the whole science communication ecosystem as a whole?</p> <p>I get to discuss these topics in this episode with <a href="https://www.linkedin.com/in/svanduin/">Stephan van Duin</a> who is the co-chair of the <a href="https://scicomnl.wordpress.com/">Dutch Science Communication Association</a>, founder of <a href="https://www.theonlinescientist.com/">The Online Scientist </a>and a Senior Advisor Science Communication at <a href="https://www.umcutrecht.nl/nl">UMC Utrecht</a>. More specifically, the episode we discuss six thesis which you can find below.</p> <p>Theses Stephan</p> <p>· We're not reaching a diverse enough audience.</p> <p>· Scicomm suffers from the induced competition between academic institutions.</p> <p>· The scicomm field is too fragmented.</p> <p><br></p> <p>Theses Julius</p> <p>· Most organizations have not understood that brand is everything.</p> <p>· The key to brand building is to create quality content at scale and it takes longer than you think.</p> <p>· Researchers think that they neutral analysts, while they misjudge their potential as change makers.</p> <p>---</p> <p>The &nbsp;Science Communication Accelerator Podcast aims to empower &nbsp;scientists, &nbsp;universities, and research organizations to engage publicly &nbsp;and share more science on social media. To do so, the podcast aims to &nbsp;create a&nbsp;knowledge hub for digital science communication by publishing &nbsp;engaging &nbsp;and inspiring episodes with experts in the field of &nbsp;social&nbsp;media and &nbsp;science communication. Please reach out if you are &nbsp;looking for a &nbsp;sparring partner to create your organizational &nbsp;communication or&nbsp;branding &nbsp;strategy (<a href="https://anchor.fm/dashboard/episode/e1mrn35/metadata/edit">julius@scicomx.com</a>). You find me &nbsp;also on <a href="https://twitter.com/JuliusWesche">Twitter</a>, on <a href="https://www.linkedin.com/in/juliuswesche/">LinkedIn</a>, and on <a href="https://www.instagram.com/j