#40 Bikes & E-Commerce with Sebastian Bomm from Rose Bikes

Rose Bikes is one of the most desirable bike brands in Europe. Their USP is to sell the most affordable premium bikes possible, which generated a huge fan base. In the Podcast the Spryker COO Chris Rauch discusses with Sebastian about what digitization and UX means for the leading bike brand and how Spryker changed the role of IT at Rose Bikes.