4. Transformed Next Normal: The Joy of Misbehaving

As we commence a new decade, we enter a time of experimentation and creativity that will drive exciting innovation. Amplified by a restrictive pandemic, we’ll give ourselves permission to re-connect, to experience joyful moments, and to rethink the rules that no longer serve our values. This shift is reflective of the fundamental human need to ‘rebel’, driven by the questioning of social conventions and exploration of individual expression. In this episode, Jo talks brand disruption with Billy Jones, SVP Energy BBDO. Jonathan Wan, Director of Global Marketing Japan Airlines, shares how we’re rethinking ways to connect with the world. And we take a look into the future of consumer values with Trevor Sudano, Senior Engagement Manager IPSOS Strategy3. Join us as we discuss the future of rebellion, with the Joy of Misbehaving. ——— You can help us improve the show by https://docs.google.com/forms/d/e/1FAIpQLSd30nPekD2rrCD6pdn4JtWBnDOCoR8E4ttuaw_nunj8deZenw/viewform (taking a quick survey). Copyright 2021 Global Foresight at Mars Wrigley. All views are our own.