4 Things Successful Agencies Are Doing Right Now

<p>Does your agency have the right people and the right systems in place? Do you want to work smarter, not harder? If it seems like no matter how much time and work you invest, you just stay stagnant, it may be time to review these four basic things.</p> <p>In this episode, we'll cover:</p> <ul> <li>4 things successful agencies are doing right now.</li> <li>Why you shouldn't compare yourself to larger agencies.</li> <li>How do you measure your agency's success?</li> <li>Are you planning to sell your agency someday?</li> </ul> <p>Today I sat down to talk with Robert Craven, founder of <a href= "https://gydainitiative.com/">GYDA Initiative</a> and author of Grow Your Digital Agency. Robert works with digital agencies to help them figure out what they want and the life they want to live. He's here to talk about what he thinks is working right now (and what's not) and why so many smaller agencies struggle.</p> <h1>4 Things Successful Agencies are Doing Right Now</h1> <p>There's no doubt many agencies across the globe are struggling right now. While the pandemic has hit some industries harder than others, Robert says there are a few things he has noticed some agencies are doing right to stay afloat in today's economic climate. So what can you do to grow your agency today and when the economy gets back to "normal"?</p> <ol> <li><strong>Start with strategy:</strong> Where are we going? Do you have a vision? Do you have a <a href= "https://jasonswenk.com/agency-plan-for-success/" target="_blank" rel="noopener">plan for success</a>?</li> <li><strong>Focus on marketing: </strong>Are you <a href= "http://jasonswenk.com/foot-in-the-door-framework" target="_blank" rel="noopener">struggling to convert prospects</a>? Trouble generating leads? Don't let your own marketing take a backseat. Make time to work on the business, instead of just <em>in</em> it.</li> <li><strong>Build your team:</strong> Hire the <a href= "https://jasonswenk.com/hiring-and-retaining-agency-employees/" target="_blank" rel="noopener">right people</a> in t