4 Steps to Optimizing Sales Enablement w/ Stephen Brown

<p><span style="font-weight: 400;">Oftentimes, we forget that for the sales enablement function to really work, there has to be a little give and take.</span></p> <p><span style="font-weight: 400;">Of course, sales enablement’s purpose is to, well, enable sales. However, sales reps need to know that they can go to sales enablement for valuable insights and clarification.</span></p> <p><span style="font-weight: 400;">In this episode of the B2B Revenue Executive Experience, I talk with</span> <a href= "https://www.linkedin.com/in/brownsteve17/"><span style= "font-weight: 400;">Stephen Brown</span></a><span style= "font-weight: 400;">, Director of Product Marketing at</span> <a href="https://www.highspot.com/"><span style= "font-weight: 400;">Highspot</span></a><span style= "font-weight: 400;">, a sales enablement solution provider. </span></p> <p><span style="font-weight: 400;">Stephen shares his knowledge in marketing the platform and how his team leverages its sales enablement function.</span></p> <p><span style="font-weight: 400;">Plus, we talk about:</span></p> <p> </p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The current issues of most sales enablement functions</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Notable sales enablement imperatives</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The benefits of being dedicated to a new tool or process that aligns your team</span></li> </ul> <p><em><span style="font-weight: 400;">This blog post includes highlights of our podcast interview with</span></em> <a href= "https://www.linkedin.com/in/brownsteve17/"><em><span style= "font-weight: 400;">Stephen Brown</span></em></a><em><span style= "font-weight: 400;">, Director of Product Marketing</span></em> <a href="https://www.highspot.com/"><em><span style= "font-weight: 400;">Highspot</span></em></a><em><span style= "font-weight: 400;">.</span></em></p> <p> </p> <p><em><span style="font-weight: 400;">For the entire interview, you can liste