4 Steps to Build a Successful Content Program (Without Sh*tty Hacks)

<p class="p1">Do you find it hard to find fresh ideas for your content? My guest today will tell you how to generate content that will resonate with your audience.</p> <p class="p1">Today we have John Collins, Director of Content at Intercom. In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas.&nbsp;</p> <p class="p1"><strong>We covered:</strong></p> <ul class="ul1"> <li class="li1">Why companies just started noticing the power of content in the past couple of years</li> <li class="li1">Why content is fundamental in today&rsquo;s marketing</li> <li class="li1">The first step to getting started in content marketing</li> <li class="li1">When you should NOT do content marketing</li> <li class="li1">How to create an authentic, emotion sparking content</li> <li class="li1">Why SEO should not be the focal point of content creation</li> </ul> <p class="p1"><strong>Resources</strong>:</p> <ul class="ul1"> <li class="li3"><span class="s2"><a href="https://www.intercom.com/"><span class="s3">Intercom</span></a></span></li> <li class="li3"><span class="s2"><a href="https://www.intercom.com/blog/"><span class="s3">Intercom blog</span></a></span></li> <li class="li3"><span class="s2"><a href="https://www.linkedin.com/in/eoghanmccabe"><span class="s3">Eoghan McCabe</span></a></span></li> <li class="li3"><span class="s2"><a href="https://destraynor.com/"><span class="s3">Des Traynor</span></a></span></li> <li class="li3"><span class="s2"><a href="https://backlinko.com/"><span class="s3">Brian Dean</span></a></span></li> <li class="li3"><span class="s2"><a href="https://tomtunguz.com/"><span class="s3">Tomasz Tunguz</span></a></span></li> <li class="li3"><span class="s2"><a href="https://tomtunguz.com/content-marketing-compounding-returns/"><span class="s3">The Compounding Returns of Content Marketing</span></a></span></li> <li class="li3"><span class="s2"><a href="https://www.intercom.com/blog/how-we-build-software/">