4: Growing your mobile app with ASO (App Store Optimisation)

James Bott joins me on Customers Who Click to discuss ASO (App Store Optimisation), and the key things any business should consider when launching a mobile app (or trying to grow an existing app). James is a serial entrepreneur in the digital and mobile space. After launching the first online jewellers in the UK and successfully exiting 5 years later he went on to build a pioneering online music service which eventually joined forces with one of the UKs largest price comparison websites.