4 GOOGLE RANKING FACTORS YOU SHOULDN’T IGNORE

<p>#google #ranking #backlinks</p> <p>Most lists of #google #ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter.</p> <p>Even worse, because nobody knows them all, most contain a lot of myths.</p> <p>Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 4 #google #ranking factors that most deserve your attention.</p> <h2><strong>#backlinks</strong></h2> <p>#backlinks are arguably <em>the</em> most important #ranking factor.</p> <p>How do we know? #backlinks form the basis ofPageRank, which is the foundation of #google’s #ranking algorithm. Independent research also confirms the relationship between #backlinks and organic traffic.</p> <p>However, not all #backlinks are created equal.</p> <p>Lots of factors contribute to a backlink’s ability to move the needle, and the two most important are <em>relevance</em> and <em>authority</em>.</p> <h2><strong>Topical authority</strong></h2> <p>#google wants to rank pages from authoritative sources—and this goes way beyond #backlinks.</p> <p>But is there any evidence for “topical authority” as a #ranking factor besides the anecdotal?</p> <p>Absolutely.</p> <p>#google’s search quality rater guidelines mention something called E‑A-T. This stands for expertise, authoritativeness, and trustworthiness.</p> <p><strong>Search intent</strong></p> <p>#google doesn’t rank the same type of content for every query.</p> <p>Analyzing the current top-#ranking resultsfor the “four C’s of search intent” is an excellent way to understand the basics of how to optimize for a query.</p> <p>The four C’s are:</p> <h3>Content style</h3> <h3>Content type</h3> <h3>Content format</h3> <h3>Content angle</h3> <h2><strong>Content depth</strong></h2> <p>#google wants to rank the most useful resultfor the query, so covering everything searchers want to know is key.</p> <p>However, this <strong>isn’t</strong> about content length. Longer content isn’t always better.</p> <p>It’s about covering what’s important to the sea