#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show)

<p>Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas where she is joined by <a href="https://www.linkedin.com/in/kristi-gole-7687893/" target="_blank" rel="noopener noreferer">Kristi Gole</a>, VP, Head of Product at <a href="https://www.globalhotelalliance.com" target="_blank" rel="noopener noreferer">Global Hotel Alliance </a>to hear how this model works and benefits both the brands and consumer members.</p> <p>The Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, supporting 35 hotel brands with more than 500 hotels across 85 countries, each leveraging the <a href="https://www.ghadiscovery.com/our-programme" target="_blank" rel="noopener noreferer">DISCOVERY</a> guest recognition programme to drive loyalty with guests.</p> <p>This alliance allows small and independent hotels to compete with global hospitality brands, while still operating independently and giving consumers the opportunity to earn rewards across their many brands.</p> <p>Listen to Tom’s views on how GHA build loyalty across independent hotel groups as well as finding more ways to reward travellers.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><br></p> <p>1) <a href="https://www.linkedin.com/in/kristi-gole-7687893/">⁠Kristi Gole⁠</a></p> <p>2) <a href="https://www.globalhotelalliance.com" target="_blank" rel="noopener noreferer">Global Hotel Alliance</a></p> <p>3) GHA’s <a href="https://www.ghadiscovery.com/our-programme">DISCOVERY </a>guest recognition programme</p> <p>4) <a href="http://letstalkloyalty.com/218/" target="_blank" rel="noopener noreferer">#218: Anantara, Avani, Kempinski - Leveraging the GHA &quot;Discovery&quot; Program To Drive Customer Loyalty for Independent Hotel Brands</a></p> <p><br></p>