396: How TRIP became one of the world's fastest growing drinks brands

<div>Olivia Ferdi, Co-Founder of TRIP, a brand which produces drinks and oils using cannabidiol (CBD), is nothing if not inspiring.<br> <br> You have more than likely seen the brand advertised or on shop shelves in recent months, and it continues to grow.<br> <br> None of that is by accident, Olivia and her husband and Co-Founder, Daniel Khoury, have worked tirelessly to get the brand out there. <br> <br> She is a former lawyer, which may have come in useful in a sector which has been so controversial with legislators.   <br> <br> Globally the CBD boom is continuing and Trip is achieving remarkable things here in the UK, getting listed in Sainsbury’s, Ocado, and Selfridges among others, and around the world.<br> <br> Trip recently announced a partnership with the international supermarket chain Carrefour.<br> <br> It has been an incredible journey so far and, perhaps, it is just the beginning.<br> <br> <strong>Olivia Ferdi, Co-Founder, TRIP<br> </strong><br> Olivia is the co-founder of TRIP, the innovative CBD lifestyle brand on a mission to transform mental wellbeing. <br> <br> Creating calm in the everyday chaos, TRIP is a range of next-gen wellness products. After a career in law at Allen &amp; Overy LLP and Farfetch, Olivia launched TRIP in 2019. <br> <br> Featured in Vogue, described as "Glossier for CBD" by Dazed magazine - TRIP's range of CBD infused drinks and wellbeing products are crafted to support daily stress and anxiety. <br> <br> Harnessing plant-power, TRIP is sold in the most prestigious bars and restaurants globally including Soho House and wellness destinations including Boots. <br> <br> TRIP is disrupting the alc-alt landscape catering to shifting consumption moments to support the nation's mental wellbeing.<br> <br> </div>