393: The Importance of Narrowing Down Your Niche

<p><span style="font-weight: 400;">Some business experts actually believe that the number 1 mistake new business owners make is NOT niching down enough, and therefore speaking to a massive, unspecific crowd rather than a highly fixed group of people who would BEST benefit from their product or service.</span></p> <p><span style="font-weight: 400;">But I get it! When you’re starting out especially, you want to get as many clients or customers as possible. It feels scary to try and focus on a smaller group of people! Why would you want to exclude anyone? After all, customers equal profits which equals business health, right? Well, not exactly.</span></p> <p><span style="font-weight: 400;">We’re going to explore this notion of digging into a niche and I believe this can set you apart and move you forward more than SO many other top business practices. If you’re not sure if you need to drive down into a niche, or aren’t certain how to find the right niche, or just want to inspect your biz a bit to be sure your niche is the right target for YOUR goals and trajectory, this is your episode.</span></p> <p><span style="font-weight: 400;">GOAL DIGGER FB COMMUNITY:</span> <a href= "https://www.facebook.com/groups/goaldiggerpodcast/"><span style= "font-weight: 400;">https://www.facebook.com/groups/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER INSTAGRAM:</span> <a href="https://www.instagram.com/goaldiggerpodcast/"><span style= "font-weight: 400;">https://www.instagram.com/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER SHOWNOTES: <a href= "https://jennakutcherblog.com/narrow/" target="_blank" rel= "noopener">https://jennakutcherblog.com/narrow/</a></span></p>