391: Taking Local Businesses Online: $500k in Sales in Year 1

<p>How did a butcher shop's side project turn into "the best snacks in the world" -- and $500,000 in sales in their first year?</p> <p>And more importantly, could you apply the same strategies to help local businesses take their products online?</p> <p>This story features Dustin Reichmann, a long-time Side Hustle Show listener. He has a blog called <a href= "https://www.engagedmarriage.com/" target="_blank" rel= "noopener noreferrer">EngagedMarriage.com</a>, and with the online marketing skills learned there, started a new consulting business to help other businesses build their online presence.</p> <p>One of his clients was a local butcher shop. Impressed by one of their products--a higher-end, <a href= "https://www.firecreeksnacks.com/" target="_blank" rel= "noopener noreferrer">clean-ingredient meat stick</a>--Dustin felt there was an opportunity to reach a lot more customers online.</p> <p>So, he made Ryan -- the owner of the butcher shop -- a low-risk offer to partner and launch the product online.</p> <p>What followed was a series of wins across multiple marketing channels and through a number of innovative promotional tactics.</p> <p>Tune in to hear:</p> <ul> <li>How Dustin approached Ryan with a win-win partnership.</li> <li>The marketing channels and techniques they used to sell more than $500,000 worth of FireCreek snacks in their first year.</li> <li>How they got their product into 50+ Walmart stores.</li> <li>And how anyone can apply the same online and offline marketing strategies into their own business.</li> </ul> <p><a href= "https://www.sidehustlenation.com/taking-local-businesses-online/">Full show notes</a></p>