390: The Psychology of the Architect with Paul Iddon

<p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> This week, I’m speaking with Paul Iddon of Agency PSI Ltd.</span></p> <p>Paul Iddon RIBA, has over 30 years of experience in construction, architecture, and marketing, having run his own architecture firm, OMI Architects, in 1992 to running a marketing agency in 2006, developing brand and engagement strategies with architects and manufacturers.</p> <p>Paul is also the Vice President of the Manchester Society of Architects and a Council member of RIBA NW.</p> <p>In this episode, we investigate what makes architects tick, the collective value of the word "architect" as a brand, and how understanding our psychology helps us be better salespeople, marketers, and better architects.</p> <p><br /> ► Access your free training at http://SmartPracticeMethod.com/</p> <p>► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call</p> <p>► Subscribe to my YouTube Channel for updates:</p> <p>https://www.youtube.com/c/BusinessofArchitecture</p> <p>*******<br /> For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:<br /> Facebook: https://www.facebook.com/groups/businessofarchitecture<br /> Instagram: https://www.instagram.com/enoch.sears/<br /> Website: https://www.businessofarchitecture.com/<br /> Twitter: https://twitter.com/BusinessofArch<br /> Podcast: http://www.businessofarchitecture.com/podcast/<br /> iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926<br /> Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast</p> <p>*******</p> <p>Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com</p> <p>Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com</p> <p>Come to my next live, in-person event: https://www.businessofarch