#39 Star power in China

<p>China’s entertainment industry has undergone staggering changes over the past two decades. The content, the ways it&apos;s delivered, and even the stars themselves are taking shape in a manner that is unique to China and reflects a new type of user — one who has come of age in the digital era. Provincial governments partner with stars to sell goods as arbitrary as farm equipment. Kim Kardashian has collaborated with famous livestreamers to sell perfume. </p><p>Joining <a href='https://www.linkedin.com/in/aladin-production-services-china-news/' rel='noopener noreferrer' target='_blank'>Aladin Farré</a> on the Middle Earth podcast are <a href='https://www.linkedin.com/in/kevin-feng-62291512/' rel='noopener noreferrer' target='_blank'>Kevin Feng</a> (talent agent and producer), <a href='https://twitter.com/allisonjiang98?lang=en' rel='noopener noreferrer' target='_blank'>Allison Jiang</a> (cultural writer at RADII), and <a href='https://skimmedmilkdrama.com/' rel='noopener noreferrer' target='_blank'>Marian Mationg</a> (writer at DramaPanda). They share their views on how the budding Chinese entertainment industry is being shaped by technology and the internet; how Chinese dramas, songs, and TV are received around the world; the power of Chinese fandom; and more. </p><p>Middle Earth is made by <a href='http://bit.ly/34glLBk' rel='noopener noreferrer' target='_blank'>China Compass Productions</a>. If you have a China-themed cultural project, please get in touch!</p><p>With thanks to<strong> </strong><a href='http://www.behance.net/bgonsalves' rel='noopener noreferrer' target='_blank'>Brenden Gonsalves</a> for graphic design and <a href='http://soundcloud.com/ramon-calvo-music' rel='noopener noreferrer' target='_blank'>Sean Calvo</a> for music support.</p><p><strong>Sponsors:</strong> </p><p>Win a free month of <a href='https://www.ovid.tv/' rel='noopener noreferrer' target='_blank'>OVID.tv</a>, which distributes exclusive Chinese films, by sharing your favorite Middle Earth episode on social media. Send Al