#39 Our first native Chinese guest's view on flexpats, foreign brands and marketing

<p>Miro Li is a native Chinese and has been living in Hong Kong for a decade, now living in Shenzhen. In 2017, Miro founded Double V., a consulting company helping overseas brands enter the China market. In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for foreign industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing. In this episode, Miro shares her native Chinese perspective on foreign brands trying to enter the Chinese market a well as foreigners trying to work in China.</p> <p><strong>This is what you'll learn:</strong></p> <ul> <li>Misconceptions foreign brands have when entering China</li> <li>Where flexpats can add the most value</li> <li>Why China’s generation Z is the key for your branding</li> <li>Why China is not one whole market</li> <li>Foreigner vs. Returned Oversea Chinese&nbsp;</li> <li>How to immerse yourself in Chinese culture</li> </ul> <p><strong>Connect with Miro on LinkedIn:</strong></p> <p><a href="https://www.linkedin.com/in/miroli/"><strong>https://www.linkedin.com/in/miroli/</strong></a></p>