39: Leveraging Customer Intelligence to Drive Predictable Sales (w/ Pete McChrystal CEO / Founder Accent Technologies)

<p>Customer Intelligence, Machine Learning and AI are all important considerations&nbsp;for sales enablement practices.</p> <p>In this interview with&nbsp;Pete McChrystal, CEO and founder of sales enablement firm Accent Technologies, we discuss CRM integration, best use cases and the art of the possible.</p> <p><a href="https://www.linkedin.com/in/pete-mcchrystal-56637949/" target="_blank">https://www.linkedin.com/in/pete-mcchrystal-56637949/</a></p> <p>#salesenablement #CRM #AI #ML #customerintelligence #insights #salesautomation #contentmanagement #salesleadership #salesplaybook #guidedselling</p>