#385: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland (Short Summary Show)

<p><a href="https://www.circlek.ie/welcome-to-circle-k-ireland" target="_blank" rel="noopener noreferer">Circle K Ireland</a> is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail.</p> <p>Tune in to hear Tom’s summary from the original podcast hosted by Paula Thomas featuring  a conversation with <a href="https://www.linkedin.com/in/eadaoinkeane/" target="_blank" rel="noopener noreferer">Eadaoin Keane</a>, Head of Marketing for Circle K Ireland who won the “Best Loyalty Programme 2021” from the <a href="https://irishloyaltyawards.ie" target="_blank" rel="noopener noreferer">Irish Loyalty Awards </a>for their <a href="https://www.playorpark.ie" target="_blank" rel="noopener noreferer">“Play or Park” </a>programme. </p> <p>Circle K’s PLAY or PARK” loyalty programme features gamification, rewards and charitable contributions, benefits the members and business in equal measure.</p> <p>Listen to hear how Eadaoin and her team continue to build new campaigns within “PLAY or PARK” to support Irish Olympic athletes, connecting with customers through local community activations, growing the programme’s membership and ultimately winning the hearts of Irish customers.</p> <p> </p> <p>Show Notes:</p> <p>1) <a href="https://www.circlek.ie/welcome-to-circle-k-ireland">Circle K Ireland⁠</a></p> <p>2) <a href="https://www.linkedin.com/in/eadaoinkeane/" target="_blank" rel="noopener noreferer">Eadaoin Keane</a></p> <p>3) <a href="https://irishloyaltyawards.ie/" target="_blank" rel="noopener noreferer">Irish Loyalty Awards</a></p> <p>4) <a href="https://www.playorpark.ie/" target="_blank" rel="noopener noreferer">&quot;Play or Park&quot;</a></p> <p>5) <a href="https://letstalkloyalty.com/212/" target="_blank" rel="noopener noreferer">#212: Circle K&#39;s Award-Winning &quot;PLAY or PARK&quot; Programme in Ireland</a></p>