#382: Loyalty Lessons from USA Convenience Chain Yesway (Short Summary Show)

<p><a href="https://yesway.com" target="_blank" rel="noopener noreferer">Yesway</a> is one of the fastest-growing convenience chains in the United States, and was voted the U.S. Convenience Chain of the Year in 2021.</p> <p>Tune in to hear Tom’s summary from the original podcast hosted by Paula Thomas featuring one of the leading marketers in U.S. convenience retail, <a href="https://www.linkedin.com/in/derekgaskins/" target="_blank" rel="noopener noreferer">Derek Gaskins</a>, Chief Marketing Officer of Yesway.</p> <p>Derek shares the exciting challenge of keeping customers loyal while acquiring new stores with products that customers love, and building a leading retail brand that combines the best of them all.</p> <p>He also explains how Yesway have embraced loyalty at the heart of their business, and how they are leveraging their award-winning “Yesway Rewards” program to support their ambitious growth.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer">Tom Peace</a><strong></strong></p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong>⁠<a href="https://yesway.com/" target="_blank" rel="noopener noreferer"><strong>Yesway⁠</strong></a></p> <p><strong>2) </strong><a href="https://www.linkedin.com/in/derekgaskins/" target="_blank" rel="noopener noreferer"><strong>Derek Gaskins⁠</strong></a></p> <p><strong>3) </strong><a href="https://yesway.com/rewards/" target="_blank" rel="noopener noreferer"><strong>Yesway Rewards</strong></a></p> <p><strong>4) </strong><a href="http://letstalkloyalty.com/204/" target="_blank" rel="noopener noreferer"><strong>#204:  Loyalty Lessons from &quot;USA Convenience Chain of the Year&quot; - Yesway</strong></a></p> <p><br></p> <p><br></p>