#380: Understanding Loyalty in Europe - Getting to know Samsung Members

<p>This episode focuses on the pan-European loyalty programme, <a href="https://www.samsung.com/ae/apps/samsung-members/" target="_blank" rel="noopener noreferer">Samsung Members</a>, featuring expert commentary from <a href="https://www.linkedin.com/in/customer-marketing/" target="_blank" rel="noopener noreferer">Cathryn Lodwidge</a> and <a href="https://www.linkedin.com/in/lauramoore02/" target="_blank" rel="noopener noreferer">Laura Moore.</a></p> <p>Laura is the European Head of Customer Data-Driven Marketing Retention &amp; Loyalty and Cathryn is the European Cross Channel Retention Lead at <a href="https://www.samsung.com/ae/" target="_blank" rel="noopener noreferer">Samsung Electronics</a>. They are very passionate about developing and delivering global loyalty solutions that delight customers across multiple markets and, under their stewardship, Samsung Members has gone from strength to strength.</p> <p>They are key contributors to the <a href="https://www.google.com/url?q=https://www.mando-connect.co.uk/whitepaper/&source=gmail&ust=1682677293793000&usg=AOvVaw2erbqOnKYPzUcfHX7dsVen" target="_blank" rel="noopener noreferer">“Understanding Loyalty in Europe”</a> White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets. </p> <p>Listen to learn about Samsung Members – what the programme proposition is, what the big new news is and how the programme adapts its approach to different local market needs across Europe.</p> <p><br></p> <p>Hosted by <a href="https://urldefense.com/v3/__https:/www.linkedin.com/in/charlie-hills1/__;!!H_q-o1I4kFo!kf2Q2fQoswQfA_8e5s7jw9P5szyTES-nwOAVI6iu0-6pooFCbTGQcQvn1cRxdq88xzTqbZNiieOEXkHPGp_IKFwVmBh2kGcdbQ$" target="_blank">Charlie Hills. </a></p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/customer-marketing/" target="_blank" rel="noopener noreferer"> Cathryn Lodwidge</a></p> <p>2) <a href="https://www.linkedin.com/in/lauramoore02/" target="_blank"