38: Keeping Momentum with Customers and Sales with Human Communications Institute’s CEO Michael Bernoff

<div> <p>In Franchise Secrets, Episode 38, we discuss many topics that dive deep into maintaining the growth of a franchise. Michael Bernoff, a good friend, businessman, sales coach and communication expert joins us to teach on key essentials such as marketing, proper sales techniques, personal influence and persuasion. Michael helps by role-playing real-life scenarios and how to overcome many of the obstacles when it comes to dealing with and building a clientele for franchises. Michael extends on important factors such how to handle presales, how to gain commitment from customers, how to get employees on board with sale tactics and much more. Michael has helped companies and owners really find a way to strive their businesses in a way many might struggle with.  </p> </div> <div> <p> </p> </div> <div> <p><span style="font-size: 14pt;"> Outline of This Episode: </span></p> </div> <div> <p>(01:34) The Importance of Communication  </p> </div> <div> <p>(06:12) How to Handle Presales  </p> </div> <div> <p>(16:01) How to Gain Commitment  </p> </div> <div> <p>(18:00) How to Get Employees on Board With Sales </p> </div> <div> <p>(36:44) The Truth on Obtaining Referrals  </p> </div> <div> <p>(42:55) Achieving Retention from Clientele  </p> </div> <div> <p>(43:10) How The Mindset Plays a Role in Sales </p> </div> <div> <p>(54:46) Learning How Reframing Helps </p> </div> <div> <p>(56:04) Creating Momentum  </p> <div> <p><strong><span style="font-size: 14pt;">Customer and Sale Essentials </span></strong></p> </div> <div> <p>Without steady momentum, how do we go about handling customers and sales? To successfully run a franchise, owners must be able to obtain and maintain customers. Often, this is an obstacle for owners. We know as franchise owners; we must market and educate. However, once we have done these steps, we must also be able to obtain customers, sell our product or service and most importantly retain these customers. Michael will help us in this episode to better understand how to obtain these essentials.  </p> <