#38 How the leader in outdoor performance products will become a digital leader

Haglöf is a very impressive brand from Sweden which is now expanding into more and more markets through advanced digital strategies. Moritz Kuhn, the Head of Digital Sales at Haglöfs, provides some exciting insights into those strategies and also shares the digital challenges of a DTC brand. Shop Haglöfs: https://www.haglofs.com/de/de-de/ 20% Discount Code: wimlex20