#378: Loyalty Strategy Insights for 2023 with Epsilon's Shannon Ottinger

<p>This episode features one of the loyalty industry’s leading strategy experts!</p> <p><a href="https://www.linkedin.com/in/shannon-ottinger/" target="_blank" rel="noopener noreferer">Shannon Ottinger</a> is the Vice President of Loyalty Consulting at <a href="https://www.epsilon.com/us" target="_blank" rel="noopener noreferer">Epsilon</a>, based in Atlanta, and in this episode, she shares some extraordinary experience and insights on the key loyalty concepts that brands are excited about in our industry in 2023. </p> <p>Listen to hear how Epsilon is helping clients begin to measure *emotional* loyalty, a concept we all know is absolutely critical to focus on with our members, but it can be extremely hard to create emotional loyalty and even harder to measure it!  </p> <p>Shannon also shares how brands are thinking about localizing their global loyalty strategies as well as other exciting examples of some exceptional loyalty programs she admires around the world. </p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/shannon-ottinger/" target="_blank" rel="noopener noreferer">Shannon Ottinger</a></p> <p>2) <a href="https://www.epsilon.com/us" target="_blank" rel="noopener noreferer">Epsilon</a></p> <p>3) <a href="https://www.epsilon.com/us/insights/resources/the-forrester-wave-loyalty-technology-solutions-q1-2023" target="_blank" rel="noopener noreferer">Forrester Research Report: Epsilon named a Leader in The Forrester WaveTM: Loyalty Technology Solutions, Q1 2023</a> </p>