#378: How to Define Your Brand Niche Using the ABT

<p>Daniel Nestle, Leader, Communications and Corporate Responsibility, LIXIL America, shares how he uses the And, But, Therefore agile narrative framework to focus all of his business communications including defining the brand for his <em>The Daniel Nestle Show</em> podcast.</p> <p>Take Park's <a href= "https://businessofstory.thinkific.com/courses/the-abt-of-agile-communications"><em>The ABTs of Agile Communications™</em></a> quick online course to learn the agile narrative framework that all influential business communications is built upon. </p> <p>Grab your copy of <em><a href= "https://www.amazon.com/dp/B09B1WP2JX">The Narrative Gym for Business</a>, </em>a short guide on crafting ABTs for all of your communications. </p> <p>Read <em><a href= "https://www.amazon.com/Brand-Bewitchery-System-Spellbinding-Stories-ebook/dp/B089DNJBYT/ref=sr_1_1?crid=DJY4NVR5PNIZ&keywords=Brand+Bewitchery&qid=1641589519&s=digital-text&sprefix=brand+bewitchery%2Cdigital-text%2C137&sr=1-1">Brand Bewitchery</a>: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. </em></p> <p>#StoryOn!</p> <p>≈Park</p>