378: Facebook Groups: Grow and Monetize a Community Around Something You Care About

<p>Melissa Fassel Dunn has built a thriving - and profitable - online community serving residents in her small town.</p> <p>The interesting part is that she didn't start her Facebook group or website with the goal of making money.</p> <p>She did so to solve a pain point she was experiencing finding information about services in her town of Milton, a suburb of Boston.</p> <p>“I needed information about kindergarten, I needed information about a plumber, an electrician, and I felt like there wasn’t a go-to place for any of that.</p> <p>“So, I thought, I’m going to start a group, I’m going to add some of my friends and we can exchange information with one another,” Melissa told me.</p> <p>She started <a href= "https://www.facebook.com/groups/miltonneighbors/">Milton Neighbors</a>, a Facebook group for residents of Milton to share information and recommend local services.</p> <p>That was in 2013, today the group has more than 11,000 members and is almost a 6-figure business.</p> <p><em>Note: <a href= "https://nickloper.lpages.co/leadbox/12f8698f0172a2%3A12b7a20bab46dc/5470468307812352/" target="_blank" rel="noopener noreferrer">Click here to download Melissa’s top tips for growing and monetizing an online community from this episode</a>.</em></p> <p>Tune in to hear how Melissa built up her group, how she keeps people engaged, her monetization methods, and how you can replicate her model with a Facebook group of your own in just about any niche.</p>