374: The Intersection of Economics and Design with Bee Rarewala

<p>This week, we are speaking with Bee Rarewala who is the Vice President and Director of Corporate Brand Strategy and Communications at CRTKL.</p> <p>She recently joined the LA office and she centered her 20-year career around the nexus of design-thinking and business strategy.</p> <p>She actually holds a degree in Economics and she's not formally trained as an architect, so she brings a very deep insight and specialist way of looking at where the world of design and business intersect, which made this conversation deeply fascinating.</p> <p>She's the past President of the South California Development Forum, she sits on the USC Architecture Guild Board, and she is currently part of the USC Economics Leadership Council.</p> <p>Her role at CRTKL means that she represents the brand at a firm-wide level, and she's seeking to align their message and the message of the business with the marketing strategy, the business goals, and the opportunities for shared initiatives.</p> <p>She's also responsible for the creation of strategic initiatives and bringing those objectives into a meaningful internal and external communications strategy.</p> <p> </p> <p>► For your 28-day free trial, go to https://www.SweetProcess.com/boa</p> <p>► Access your free training at http://SmartPracticeMethod.com/</p> <p>► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call</p> <p>► Subscribe to my YouTube Channel for updates:</p> <p>https://www.youtube.com/c/BusinessofArchitecture</p> <p>*******<br /> For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:<br /> Facebook: https://www.facebook.com/groups/businessofarchitecture<br /> Instagram: https://www.instagram.com/enoch.sears/<br /> Website: https://www.businessofarchitecture.com/<br /> Twitter: https://twitter.com/BusinessofArch<br /> Podcast: http://www.businessofarchitecture.com/podcast/<br /> iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id5889879