#374: How to Reframe Your Business Story to Increase Your Brand Equity

<p>Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller <em>Conquer Chaos,</em> shares how they reframed the Infusionsoft brand story and all of its equity into Keap.</p> <p>Put Park's free and premium story-building tools to work for you now including his new book, B<em>rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</em>: <a href= "http://bit.ly/StorytellingTools">http://bit.ly/StorytellingTools</a></p>