#374: ASDA Rewards Delights UK Consumers with Its "Pounds Not Points" Proposition

<p><a href="https://www.asda.com/" target="_blank" rel="noopener noreferer">ASDA</a> is one<strong> </strong>of the UK&#39;s biggest grocery retailers, and in late 2022, with over seventy years already as a market leader, ASDA launched its first loyalty programme.</p> <p><a href="https://groceries.asda.com/event/asda-rewards?cmpid=ahc-_-ghs-_-asdacom-_-nav-_-rewards" target="_blank" rel="noopener noreferer">ASDA Rewards</a> is undoubtedly one of the most exciting loyalty programme launches in recent memory, give how well-known and well-loved this brand is with the British public, and it’s the last of the big grocery retailers in the country to launch a loyalty proposition. </p> <p>In this episode we meet <a href="https://www.linkedin.com/in/matthewmclellan/" target="_blank" rel="noopener noreferer">Matt McLellan</a>, a Vice President for Asda in the UK, who shares the thinking, approach and intentions for ASDA Rewards, and its &quot;Pounds Not Points&quot; proposition. </p> <p>Listen to learn how clearly this brand is devoted to delighting its customers, and how it&#39;s leveraging the power of data and creating a dialogue with its customers in order to achieve that. </p> <p><br></p> <p><strong>Show Notes: </strong></p> <p>1) <a href="https://www.linkedin.com/in/matthewmclellan/" target="_blank" rel="noopener noreferer">Matt McLellan</a></p> <p>2) <a href="https://www.asda.com/" target="_blank" rel="noopener noreferer">ASDA</a></p> <p>3) <a href="https://groceries.asda.com/event/asda-rewards?cmpid=ahc-_-ghs-_-asdacom-_-nav-_-rewards" target="_blank" rel="noopener noreferer">ASDA Rewards</a></p>