372: SEO Predictions for 2023 - What we Should Think About as We Create our Content with Casey Markee

<p><span style="font-weight: 400;">In episode 372, Casey Markee gives us his best SEO predictions for 2023, describing the bigger picture and what we should be thinking about as we create our content in the new year.</span></p> <p><span style="font-weight: 400;">Speaker, writer, and trainer, Casey Markee, is the founder of digital consultancy company Media Wyse. He is a well-known SEO professional with 20+ years of experience. Casey has trained SEO teams on five different continents, he has spoken at over 100 conferences, and he has worked with thousands of bloggers in the Food, Lifestyle and Travel niches. He also collects comic books, enjoys watching trashy reality TV with his wife Tifany, and he believes bacon should be its own food group. In this episode, you’ll learn exactly what to look out for when it comes to SEO in 2023, including how to deal with new Google updates, how visual content is going to have a major impact on your Google rankings going forward, keywords versus entities and the importance of E-A-T.</span></p> <p><span style="font-weight: 400;">- What should you know about the Helpful Content Update?</span></p> <p><span style="font-weight: 400;">- Product reviews should be unique.</span></p> <p><span style="font-weight: 400;">- What does Google prefer: Quantity or Quality?</span></p> <p><span style="font-weight: 400;">- Tips to rank for visual content.</span></p> <p><span style="font-weight: 400;">- What is the difference between entities and keywords?</span></p> <p><span style="font-weight: 400;">- How to optimize for semantic SEO for higher rankings</span></p> <p><span style="font-weight: 400;">- Ranking categories: Navigational, Informational, Transactional and Commercial</span></p> <p><span style="font-weight: 400;">- Target featured snippets on Google (quick answers to questions)</span></p> <p><span style="font-weight: 400;">- What to know about E-A-T optimization?</span></p> <p><span style="font-weight: 400;">- Google ranks according to 2 factors: 1) relevant scoring, and 2) a quality asse