#372: Epsilon Celebrates Recognition as a Leader in The Forrester Wave (tm) Loyalty Technology Solutions for Q1 2023

<p>Today&#39;s episode of Let&#39;s Talk Loyalty celebrates Epsilon&#39;s success as a Leader in <a href="https://www.epsilon.com/us/insights/resources/the-forrester-wave-loyalty-technology-solutions-q1-2023" target="_blank" rel="noopener noreferer">The Forrester Wave (TM) Loyalty Technology Solutions for Q1 2023</a>. </p> <p>This is one of the industry’s most respected reports, designed to help marketers around the world assess loyalty technology providers. </p> <p>To help share this success story, I&#39;m joined today by two senior executives from <a href="https://www.epsilon.com/us" target="_blank" rel="noopener noreferer">Epsilon</a> based in the UK. </p> <p><a href="https://www.linkedin.com/in/valeriepopeck/" target="_blank" rel="noopener noreferer">Valerie Popeck</a> is Epsilon EMEA&#39;s Senior Director of Strategy &amp; Insights and we are also joined by <a href="https://www.linkedin.com/in/david-allen-clmp-1450881b/" target="_blank" rel="noopener noreferer">Dave Allen</a>, Epsilon’s Group Commercial Director - both across the EMEA region.</p> <p>In today’s conversation, we discuss key global challenges for loyalty professionals, including the all-important topic of measurability for loyalty investments, as well as the importance of managing expectations with internal stakeholders on what a loyalty program can deliver and when! </p> <p>Listen also to hear details of your FINAL opportunity to enter our “<a href="https://letstalkloyalty.com/epsilon/" target="_blank" rel="noopener noreferer">Loyalty Lab competition</a>” for the chance to win a complimentary workshop with Epsilon’s loyalty experts.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/valeriepopeck/" target="_blank" rel="noopener noreferer">Valerie Popeck</a></p> <p>2) <a href="https://www.linkedin.com/in/david-allen-clmp-1450881b/" target="_blank" rel="noopener noreferer">Dave Allen</a></p> <p>3) <a href="https://www.epsilon.com/us" target="_blank" rel="noopener noreferer">Epsilon</a></p> <p>4) <a hre