37 - Turn market saturation into market sophistication

<p>I won’t lie, there are a helluva lotta Virtual Assistants out there.<br /> <br /> But then there are also a lot of hairdressers and accountants and restaurants.<br /> <br /> There’s space for everyone, right?<br /> <br /> But here’s the thing - and something my business coach, Jen Hall, says all the time: being YOU isn’t your unique selling point (USP).<br /> <br /> Sure, you DO bring a unique blend of skills, experience and personality to the business table, and that kinda stuff is GOLD because it forms your business foundations.<br /> <br /> HOWEVAH, using YOU as your USP is just not enough these days.<br /> <br /> So instead of worrying that the VA market is saturated, think about how you can make YOUR market more sophisticated.<br /> <br /> Sophisticated<br /> səˈfɪstɪkeɪtɪd/<br /> adjective<br /> having, revealing, or involving a great deal of worldly experience and knowledge of fashion and culture.<br /> <br /> You need to stand out from the crowd.<br /> <br /> Your first step? Listen to today's show.</p> <p><strong>[ DO YOU WANT MORE FROM YOUR VA ROLE? ]</strong></p> <p>From free resources and a Facebook group to complement this podcast, all the way through to a membership, programs, and one-to-one coaching, if you want to stand out from the crowd, level up your business, and step into your expertise, I've got your back.  </p> <p>>> <a href= "https://www.victoriatretis.co.uk/click-this-link-in-the-bio/">https://www.victoriatretis.co.uk/click-this-link-in-the-bio/</a></p> <p> </p> <p><strong>[ DID YOU ENJOY THIS SHOW? ]</strong></p> <p>Just like your business, mine is built on social proof, and I'd love for you to take a hot minute and tell me what you enjoyed about this show.</p> <p>APPLE PODCAST listeners: hit the star ratings and leave an honest review all via the app. It'll take a few days to show up.</p> <p>APPLE-SHUNNERS: head over to the show notes and leave a quick comment.</p> <p><strong>[ CONNECT WITH ME ]</strong></p> <p>Facebook: https://www.facebook.com/victoriatretis</p> <p>Instagram: https