#367: Virgin Red - The Red Thread Connecting the Virgin Brand Globally (Short Summary Show)

<p><a href="https://www.virgin.com" target="_blank" rel="noopener noreferer">Virgin’</a>s programme is described as the “red thread” that connects this diverse group of companies, and delivers on the extraordinary expectations that members expect, to ensure this international loyalty programme becomes as well loved as the Virgin brand is across the globe.</p> <p>In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights lessons from the global rollout of the <a href="https://www.virgin.com/virgin-companies/virgin-red" target="_blank" rel="noopener noreferer">Virgin Red</a>, loyalty programme, from the original podcast hosted by Paula Thomas and featuring <a href="https://www.linkedin.com/in/andreaburchett/" target="_blank" rel="noopener noreferer">Andrea Burchett</a>, International &amp; Strategic Development Director at Virgin Red.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer">Tom Peace</a>.</p> <p><br></p> <p><strong>Show Notes :-</strong></p> <p>1) <a href="https://www.virgin.com" target="_blank" rel="noopener noreferer">Virgin </a></p> <p>2) <a href="https://www.virgin.com/virgin-red" target="_blank" rel="noopener noreferer">Virgin Red</a></p> <p>3)<a href="https://www.linkedin.com/in/andreaburchett/" target="_blank" rel="noopener noreferer"> Andrea Burchett</a></p> <p>4) <a href="https://letstalkloyalty.com/195-virgin-red-the-red-thread-connecting-the-virgin-brand-globally/" target="_blank" rel="noopener noreferer">#195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally</a></p>