362: Robert Bly - How To Write Copy That Sells

<p>Today on the podcast I'm joined by Robert Bly, who can fairly be called one of the godfathers of the modern copywriting movement. We talk about his early days as a chemical engineering student and college newspaper feature writer and the journey that led him to become a renowned marketer and copywriter. We discuss the ways copywriting has changed through the years and the strategies required to be successful in today's multi-channel marketing environment. Be sure to grab a copy of the 4th edition of Bob's trusted book <a href="https://amzn.to/2Vxl8Am" target="_blank" rel= "noopener"><em>The Copywriter's Handbook</em></a>. It's a resource that will pay dividends for many years to come.</p> <p> </p> <p>For additional show notes, visit <a href= "http://shauntabatt.com/362" target="_blank" rel= "noopener">ShaunTabatt.com/362</a>.</p> <p> </p> <p><em>The Shaun Tabatt Show</em> is part of the <a href= "https://www.destinyimagepodcastnetwork.com/" target="_blank" rel= "noopener">Destiny Image Podcast Network</a>.</p>