#362: Discovery Vitality: Behavioural Change Programme is resulting in Healthier Lifestyle through Generous Rewards

<p><a href="https://www.linkedin.com/in/celeste-williams-b4989120/" target="_blank" rel="noopener noreferer">Celeste Williams</a> is Head of Marketing for <a href="https://www.discovery.co.za/vitality/how-vitality-works" target="_blank" rel="noopener noreferer">Vitality</a> South Africa.  Celeste shares generous performance statistics on how this leading programme changes behaviour of its members. </p> <p>With over 40 million members worldwide in 40 countries, Vitality is a well known brand in the Healthcare industry.  </p> <p>Through this interview, we learn how innovation, gamification and a relentless focus on a shared value model reframes the term ‘loyalty’ and can prove engaged members live longer. </p> <p> <a href="https://www.discovery.co.za/portal/" target="_blank" rel="noopener noreferer">Discovery</a> has a high performance culture which lives the Vitality way and this shines through in how Vitality rewards its engaged members so handsomely.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://www.linkedin.com/in/celeste-williams-b4989120/" target="_blank" rel="noopener noreferer">Celeste Williams</a></p> <p>2) <a href="https://www.discovery.co.za/portal/" target="_blank" rel="noopener noreferer">Discovery</a></p> <p>3) <a href="https://www.discovery.co.za/vitality/how-vitality-works" target="_blank" rel="noopener noreferer">Vitality Rewards</a></p> <p>4) <a href="https://twitter.com/Vitality_SA" target="_blank" rel="noopener noreferer">Vitality: Twitter</a></p> <p>5) <a href="https://www.instagram.com/vitalitysa_/" target="_blank" rel="noopener noreferer">Vitality: Instagram</a></p>