#361: Cathay Pacific’s Lifestyle & Wellness Innovations (Short Summary Show)

<p><strong></strong><a href="https://www.cathaypacific.com/cx/en_US.html" target="_blank" rel="noopener noreferer"><strong>Cathay Pacific</strong> </a>is an extremely innovative brand who have developed innovative new ways to engage with fliers and members through WhatsApp, virtual reality and social channels..</p> <p>In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights the lifestyle and wellness innovations of the <a href="https://www.cathaypacific.com/cx/en_US/membership.html" target="_blank" rel="noopener noreferer"><strong>Cathay Pacific Airways Program</strong></a>, from the original podcast hosted by Paula Thomas and featuring <a href="https://www.linkedin.com/in/paulsmitton/?originalSubdomain=hk" target="_blank"><strong>Paul Smitton, Former - Director of Customer – Lifestyle at Cathay Pacific Airways</strong></a><strong>.  </strong></p> <p>Paula explains Cathay’s new brand positioning, as well as its newly-launched lifestyle proposition and insurance product, which focuses on total wellness, rewarding its members with air miles for setting and achieving health and nutrition goals.</p> <p><br></p> <p>Hosted by <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank" rel="noopener noreferer">Tom Peace</a>.</p> <p><br></p> <p><strong>Show Notes :-</strong></p> <p>1) <a href="https://www.cathaypacific.com/cx/en_AE.html" target="_blank" rel="noopener noreferer">Cathay Pacific </a></p> <p>2) <a href="https://www.cathaypacific.com/cx/en_US/membership.html" target="_blank" rel="noopener noreferer">Cathay Membership</a></p> <p>3) <a href="https://www.linkedin.com/in/paulsmitton/?originalSubdomain=hk" target="_blank" rel="noopener noreferer">Paul Smitton</a> - Former Director Customer Life Style</p> <p>4) <a href="https://letstalkloyalty.com/189-cathay-pacific-airways-launches-lifestyle-wellness-innovations/" target="_blank" rel="noopener noreferer">#189: Cathay Pacific Airways Launches Lifestyle &amp; Wellness Innovations</a></p>