#361: Ad Contrarian Bob Hoffman on Brand Storytelling

<p><span style="font-weight: 400;">Bob Hoffman, the iconoclastic author/publisher of</span> <em><span style="font-weight: 400;">The Ad Contrarian</span></em> <span style= "font-weight: 400;">newsletter discusses the few highs and dastardly lows of the advertising industry and the power of brand storytelling in this entertaining conversation.</span></p> <p><span style="font-weight: 400;">Explore Park's free and premium story building tools including his new book, B</span><em><span style="font-weight: 400;">rand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand</span></em><span style="font-weight: 400;">:</span> <a href="http://bit.ly/StorytellingTools"><span style= "font-weight: 400;">http://bit.ly/StorytellingTools</span></a></p> <p><span style="font-weight: 400;">Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit</span> <a href="http://businessofstory.com/"><span style= "font-weight: 400;">businessofstory.com</span></a> <span style= "font-weight: 400;">to get in touch.</span></p>