36: Strategies to Move Toward True Values-Alignment with Your Money

<p class="p1">Today, Stephanie and Kevin sit down with Janine Firpo, a seasoned values-aligned investor and social innovator. She has been working at the intersection of women and money for a long time, having held positions in Apple Computer, Hewlett Packard, The World Bank, and the Bill and Melinda Gates Foundation.</p> <p class="p2"> </p> <p class="p1">In 2017, she left her successful career to focus on how women can create a more just and equitable society using their money. In May 2021, she released the book <a href= "https://www.amazon.com/Activate-Your-Money-Invest-Wealth/dp/1119777089"> <span class="s1"><em>Activate Your Money: Invest to Grow Your Wealth and Build a Better World</em></span></a>.</p> <p class="p2"> </p> <p class="p1">Janine makes sure to walk the walk as well, having moved all of her money into investments that she feels good about. Last year, she joined forces with Ellen Remmer to found a nonprofit called Invest for Better where women come together to learn about values-aligned investing.</p> <p class="p2"> </p> <p class="p1"><strong>Key Topics:</strong></p> <ul class="ul1"> <li class="li1">Releasing <em>Activate Your Money</em> and teaching women via Invest for Better. (2:20)</li> <li class="li1">How articles on financial issues traditionally differ when written for men versus women. (7:02)</li> <li class="li1">Making investing fun. (8:35)</li> <li class="li1">Why <em>asset allocation</em> is critical to your wealth-building goals. (13:45)</li> <li class="li1">The ESG philosophy and evaluating how well companies align with it. (15:34)</li> <li class="li1"><span class="s2">“</span>My goal is to invest every single dollar I have in ways that align with my values… and that includes my cash.” (17:41)</li> <li class="li1">The problem with <span class= "s2">“</span>two-pocket thinking.” (23:01)</li> <li class="li1"><span class="s2">“</span>When you invest sustainably, you not only <em>don</em><span class= "s2">’</span><em>t</em> give up financial return, but you can actually outperform.” (25:2