357: Productized Service Coaching: Building a Product Ladder

<p>You’ve started a business.</p> <p>You’ve created a product or a service.</p> <p>You’re selling it to clients and getting great feedback.</p> <p>That’s great, you’ve overcome so many of the hurdles we face as entrepreneurs. But the next step is finding a way to keep new customers coming through the doors and scaling up your services.</p> <p>That’s the challenge today's guest Matt Rudnitsky of <a href= "http://platypusbooks.com" target="_blank" rel= "noopener noreferrer">Platypusbooks.com</a> is facing. Matt helps entrepreneurs and other interesting people turn their ideas and expertise into books.</p> <p>For this, Matt earns $30k and up per project. But, as you might have guessed, it takes a ton of work and the client pipeline is sometimes dry for months at a time. Matt has also created an online course teaching self-publishing, but hasn’t enrolled any students yet.</p> <p>So, I invited Kurt Elster from <a href="https://ethercycle.com/" target="_blank" rel="noopener noreferrer">EtherCycle.com</a> back onto the show. (Some of you will remember Kurt from episode 71 back in 2014 where he talked about productized consulting).</p> <p>Kurt hosts the unofficial Shopify podcast and is a leader in productized consulting in the Shopify space. He’s faced all the same problems Matt, and a lot of you reading this are currently facing.</p> <p>Tune in to hear our take on Matt’s business and Kurt's recommendations for next steps. As you listen in, put yourself in Matt’s shoes and see how a similar product or service ladder can apply to your own business.</p>