#356: Jim Heininger

<p>Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations.</p> <p>Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, employee engagement and internal marketing, customer experience design and marketing/public relations.</p> <p>Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises.  He regularly speaks at national conferences and is a frequent contributor to Forbes.com on the topic of rebranding.</p>