355. The 4 Phases of a Growing Product Business

You’ve started selling and your business is validated, but it feels overwhelming or even impossible to take things to the next level. Know that the hard part is over because you’ve already proven that people want to buy your stuff. That’s amazing! Next up, you have your sights set on $100k and you may already be a student of Multi-Stream Machine, but still, some of you will hit what feels like a bottleneck in growth. Don’t worry! There are four phases to a growing business to pay attention to and we run through each one of them in this episode.  First, it’s important to refine your brand and business, regardless of the phase of business that you are in. That means digging in and getting clear on your business. Ask yourself… What are you known for?  Why are people buying your product?  You obviously have something they want, so what can you do more of? What can you do less of? A lot of this stage of running a business comes down to the foundation. At every level, you should be refining and turning into that market fit of your business to cue into who your ideal customer really is. As we go through these four phases that are essential to business growth, remember to take a breath and be the boss of your business! If you would like help navigating this growth phase of your business, then be sure to https://go.theproductboss.com/biz-accelerator-waitlist (click here) to join the waitlist for our brand new coaching program that is launching in May.  Brought to you by the https://www.theproductboss.com/shop1in5?utm_source=podcast&utm_medium=podcast&utm_campaign=shop_1_in_5_pledge&utm_content=august_2_podcast (Shop 1 in 5™ Pledge)! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The https://www.theproductboss.com/shop1in5?utm_source=podcast&utm_medium=podcast&utm_campaign=shop_1_in_5_pledge&utm_content=august_2_podcast (Shop 1 in 5™ Pledge) is a way to make an impact together when (and where) it matters most. Join us and take t