#352: Denmark's Salling Group - Highly Successful Customer Loyalty Program (Short Summary Show)

<p>As Denmark’s largest retailer, <a href="https://sallinggroup.com" target="_blank">The Salling Group</a> serves over 11 million customers per week and operates more than 1,400 retail locations including restaurants, discount, grocery stores and coffee shops.</p> <p>In this week’s episode, Tom reviews the interview between <a href="https://www.linkedin.com/in/paulat/" target="_blank">Paula</a> and <a href="https://www.linkedin.com/in/andrás-szőcs-24274741/" target="_blank">Andras Szocs</a>, Head of Customer Programs and Center of Excellence for The Salling Group (at the time of original publication in February 2022)</p> <p>Hear how they arrived at taking the less traditional route with this company-wide, fully-integrated digital marketing program, while keeping the program unique to the brands.</p> <p>Weaving in digital payments, coupons and gamification into the individual brand apps, The Salling Group apps have more than 1.2 million users in just over one year.</p> <p>Hosted by <a href="https://www.linkedin.com/in/tom-peacethe-loyalty-people/" target="_blank">Tom Peace.</a></p> <p><strong>Show Notes :-&nbsp;</strong></p> <p>1) <a href="https://sallinggroup.com" target="_blank">The Salling Group&nbsp;</a></p> <p>2) <a href="https://www.linkedin.com/in/andrás-szőcs-24274741/" target="_blank">Andras Szocs</a></p> <p>3) <a href="https://letstalkloyalty.com/183-denmarks-salling-group-customer-programs-highly-successful-launch/" target="_blank">#183: Denmark's Salling Group Customer Program's Highly Successful Launch</a></p>