#351: Loyalty and The Magic of Marketing with Rory Sutherland

<p>Today’s episode features <a href="https://www.linkedin.com/in/rorysutherland/" target="_blank">Rory Sutherland</a>, the best-selling author of <a href="https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529" target="_blank">Alchemy, The Surprising Power of Ideas That Don’t Make Sense</a> and the Vice Chairman of <a href="https://www.ogilvy.com" target="_blank">Ogilvy Group</a> in the UK. &nbsp;</p> <p>Rory provides a fresh perspective on customer behavior, loyalty and brands – among other things – and it comes at a perfect time, ahead of the Loyalty Summit CXM conference in Zurich and a time when loyalty is in desperate need of innovation. &nbsp;</p> <p>Rory is fascinating to listen to, inspiring in his ability to think differently and today shares his refreshing joie de vivre with listeners of Let's Talk Loyalty!</p> <p>Hosted by <a href="https://www.linkedin.com/in/phillipsrubin/">Phil Rubin</a>.</p> <p><strong>Show Notes :</strong></p> <p>1) &nbsp;&nbsp;&nbsp;<a href="https://www.linkedin.com/in/rorysutherland/" target="_blank">Rory Sutherland&nbsp;</a></p> <p>2) &nbsp;&nbsp;<a href="https://thespectator.com/author/rory-sutherland/" target="_blank">The Wiki Man from The Spectator</a></p> <p>3) &nbsp;&nbsp;<a href="https://twitter.com/rorysutherland" target="_blank">Rory Sutherland on Twitter</a></p> <p>4) &nbsp;&nbsp;<a href="https://www.ogilvy.com/work/consulting/" target="_blank">Ogilvy Consulting</a></p> <p>5) &nbsp;&nbsp;<a href=" https://loyaltysummit.com" target="_blank">Loyalty Summit CXM</a></p>