350 Scott Edinger: Ask Yourself, 'Would You Pay For Your Own Sales Call?'

<p dir="ltr">There’s an allure around the idea of sales. It’s the same allure they packaged so neatly in the show Mad Men, all confidence and charisma. But take it from the other perspective – have you ever had such a pushy car salesman, that you just left the lot?</p> <p dir="ltr">Our guest today says that’s because charisma isn’t a sales strategy. There’s no room for building trust in your solution when you’re focused on the close. Scott Edinger is a sales consultant to Fortune 50 companies, including AT&T, and he’s out with a new book – The Growth Leader. With such a disconnect from their company leaders, Scott says, sales teams are left to fend for themselves in their calls with clients.</p> <p dir="ltr">So how do you bridge the gap between the sales department and the C-suite? </p> <p> </p>